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Neenah Annual Report 2

Neenah Paper, a company that produces technical and luxury papers, had annual reports in the past with drastically different styles that did not reflect the company’s design aesthetic. Neenah sought an annual report that displayed their wide range of products, new campaigns emphasizing their fine paper lines, and brand identity. I focused on a campaign done by Design Army for one of the paper collections and used it as inspiration for the report. 

This was accomplished by demonstrating all that paper can do. Each of the section dividers is die-cut and made of different sample papers from Neenah’s various collections. The book also has interactive components that make the statistics more engaging for the viewer. Additionally the net sales section is a pop-up graphic demonstrating that paper can also be used in a three-dimensional form.

*I do not own the photographs seen in this book. The photographs and art direction for these images (with the exception of the portraits page) are credited to Cade Martin Photography and Design Army.